We built the system that captures cases.

592 retained cases. ~40% Spanish-speaking qualified leads. One playbook, built across four Washington markets — and now available to PI firms ready to win the cases other agencies can't reach.

Free. No sales pitch. The exact framework we used to drive 592 retained cases.

WHAT WE DO

We don't do generic marketing for law firms. We do this:

Schedule 15-minute Call

Bilingual Performance Marketing
The Hispanic injury market is the largest unworked opportunity in PI. Most agencies can't execute Spanish-language creative beyond bad translation — so the cases go uncaptured.
Retained-Case Attribution
Every agency reports on leads. We track retained cases. The difference matters: a firm spending $50K/month on marketing should know how much of it became signed files — not just clicks or form fills. Our reporting connects the dots from ad impression to retained case, integrated with your case management system.
AI-Era Visibility (Pilot)
PI firm searches are moving inside ChatGPT, Claude, and Google AI Overviews — and most firms are invisible there. We're building the GEO/LLM visibility playbook for PI specifically. Early-access pilot pricing available for firms who want to be cited by AI search engines before their competitors figure it out.
Bilingual Performance Marketing
The Hispanic injury market is the largest unworked opportunity in PI. Most agencies can't execute Spanish-language creative beyond bad translation — so the cases go uncaptured.
Retained-Case Attribution
Every agency reports on leads. We track retained cases. The difference matters: a firm spending $50K/month on marketing should know how much of it became signed files — not just clicks or form fills. Our reporting connects the dots from ad impression to retained case, integrated with your case management system.
AI-Era Visibility (Pilot)
PI firm searches are moving inside ChatGPT, Claude, and Google AI Overviews — and most firms are invisible there. We're building the GEO/LLM visibility playbook for PI specifically. Early-access pilot pricing available for firms who want to be cited by AI search engines before their competitors figure it out.
Bilingual Performance Marketing
The Hispanic injury market is the largest unworked opportunity in PI. Most agencies can't execute Spanish-language creative beyond bad translation — so the cases go uncaptured.
Retained-Case Attribution
Every agency reports on leads. We track retained cases. The difference matters: a firm spending $50K/month on marketing should know how much of it became signed files — not just clicks or form fills. Our reporting connects the dots from ad impression to retained case, integrated with your case management system.
AI-Era Visibility (Pilot)
PI firm searches are moving inside ChatGPT, Claude, and Google AI Overviews — and most firms are invisible there. We're building the GEO/LLM visibility playbook for PI specifically. Early-access pilot pricing available for firms who want to be cited by AI search engines before their competitors figure it out.
Bilingual Performance Marketing
The Hispanic injury market is the largest unworked opportunity in PI. Most agencies can't execute Spanish-language creative beyond bad translation — so the cases go uncaptured.
Retained-Case Attribution
Every agency reports on leads. We track retained cases. The difference matters: a firm spending $50K/month on marketing should know how much of it became signed files — not just clicks or form fills. Our reporting connects the dots from ad impression to retained case, integrated with your case management system.
AI-Era Visibility (Pilot)
PI firm searches are moving inside ChatGPT, Claude, and Google AI Overviews — and most firms are invisible there. We're building the GEO/LLM visibility playbook for PI specifically. Early-access pilot pricing available for firms who want to be cited by AI search engines before their competitors figure it out.

Free. No sales pitch. The exact framework we used to drive 592 retained cases.

WHAT WE DO

We don't do generic marketing for law firms. We do this:

Schedule 15-minute Call

Bilingual Performance Marketing
The Hispanic injury market is the largest unworked opportunity in PI. Most agencies can't execute Spanish-language creative beyond bad translation — so the cases go uncaptured.
Retained-Case Attribution
Every agency reports on leads. We track retained cases. The difference matters: a firm spending $50K/month on marketing should know how much of it became signed files — not just clicks or form fills. Our reporting connects the dots from ad impression to retained case, integrated with your case management system.
AI-Era Visibility (Pilot)
PI firm searches are moving inside ChatGPT, Claude, and Google AI Overviews — and most firms are invisible there. We're building the GEO/LLM visibility playbook for PI specifically. Early-access pilot pricing available for firms who want to be cited by AI search engines before their competitors figure it out.
Bilingual Performance Marketing
The Hispanic injury market is the largest unworked opportunity in PI. Most agencies can't execute Spanish-language creative beyond bad translation — so the cases go uncaptured.
Retained-Case Attribution
Every agency reports on leads. We track retained cases. The difference matters: a firm spending $50K/month on marketing should know how much of it became signed files — not just clicks or form fills. Our reporting connects the dots from ad impression to retained case, integrated with your case management system.
AI-Era Visibility (Pilot)
PI firm searches are moving inside ChatGPT, Claude, and Google AI Overviews — and most firms are invisible there. We're building the GEO/LLM visibility playbook for PI specifically. Early-access pilot pricing available for firms who want to be cited by AI search engines before their competitors figure it out.
Bilingual Performance Marketing
The Hispanic injury market is the largest unworked opportunity in PI. Most agencies can't execute Spanish-language creative beyond bad translation — so the cases go uncaptured.
Retained-Case Attribution
Every agency reports on leads. We track retained cases. The difference matters: a firm spending $50K/month on marketing should know how much of it became signed files — not just clicks or form fills. Our reporting connects the dots from ad impression to retained case, integrated with your case management system.
AI-Era Visibility (Pilot)
PI firm searches are moving inside ChatGPT, Claude, and Google AI Overviews — and most firms are invisible there. We're building the GEO/LLM visibility playbook for PI specifically. Early-access pilot pricing available for firms who want to be cited by AI search engines before their competitors figure it out.
Bilingual Performance Marketing
The Hispanic injury market is the largest unworked opportunity in PI. Most agencies can't execute Spanish-language creative beyond bad translation — so the cases go uncaptured.
Retained-Case Attribution
Every agency reports on leads. We track retained cases. The difference matters: a firm spending $50K/month on marketing should know how much of it became signed files — not just clicks or form fills. Our reporting connects the dots from ad impression to retained case, integrated with your case management system.
AI-Era Visibility (Pilot)
PI firm searches are moving inside ChatGPT, Claude, and Google AI Overviews — and most firms are invisible there. We're building the GEO/LLM visibility playbook for PI specifically. Early-access pilot pricing available for firms who want to be cited by AI search engines before their competitors figure it out.

CASE STUDY

How one Washington PI firm captured 592 retained cases across four markets.

Schedule 15-Minute Call

Washington Firm

Church, Page & Gailan came to us as a multi-office PI firm in Washington State — Spokane, Yakima, Kennewick, and Wenatchee. They had a strong reputation locally but were leaving cases on the table, particularly in their growing Hispanic communities. We built and ran an integrated bilingual system across Meta, TikTok, YouTube, and Google. Spanish-language creative — not translated copy. Spanish-language Google review responses. Spanish-language schema. Spanish-language landing page experiences mapped to each market.

592 retained cases

40% Spanish-speaking qualified leads

Strong CPC Performance Across Four Markets

A talent recruiter with a soft smile working on her laptop in the office. The angle is on her face so we can't see what's is on the screen. She is wearing a blazer

Washington Firm

592 retained cases

40% Spanish-speaking qualified leads

Strong CPC Performance Across Four Markets

A.I. VISIBILITY PILOT

The next thing we're building.

Search is changing fast. By 2027, a meaningful share of "best personal injury lawyer near me" and "what to do after an accident" searches will be answered inside ChatGPT, Perplexity, Claude, and Google's AI Overviews. Most PI firms are invisible in those answers. Most agencies don't yet know how to fix it. We're building the GEO/LLM visibility playbook for PI firms specifically — entity-rich content architecture, schema deployment, citation engineering, and ongoing monitoring of how AI systems describe your firm. We're taking a small number of pilot clients at early-access pricing. Pilots get the first version of the system, the lowest pricing we'll ever offer, and direct input on what we build next.

Apply for pilot access

About Us

I'm Traven, founder of The Uncommon Brands. I've spent over a decade building marketing systems, and the last several years building them exclusively for personal injury firms.

We work with one client deeply before taking on the next. We don't run cookie-cutter ad templates. Every system we build is engineered for retained cases — not impressions, not leads, not "brand lift."

If your firm is ready to capture the cases other agencies leave on the table, let's talk.

We built the system that captures cases.

WHAT WE DO

Bilingual Performance Marketing

Retained-Case Attribution

AI-Era Visibility (Pilot)

WHAT WE DO

Bilingual Performance Marketing

Retained-Case Attribution

AI-Era Visibility (Pilot)

CASE STUDY

CASE STUDY

Washington Firm

592 retained cases

40% Spanish-speaking qualified leads

Strong CPC Performance Across Four Markets

Washington Firm

592 retained cases

40% Spanish-speaking qualified leads

Strong CPC Performance Across Four Markets

A.I. VISIBILITY PILOT

The next thing we're building.

About Us